Feb. 22nd AD News:

Conducting Primary Research: "Facebook Brand Pages Pay Off"

Article:
Facebook Brand Pages Pay Off
More than one-third of folks that like brand pages say they would buy the products more often
Oct 11, 2010

- Andrew McMains

A new six-country survey from DDB reveals that Facebook users who like a brand's page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents "want to buy this brand's product more."

Brand page fans on Facebook also feel comfortable recommending the brand to friends, with 49 percent of the respondents saying they would "certainly" do so and 43 percent saying they "probably" would. Collectively, that's a whopping 92 percent who qualify as brand advocates --

The "Facebook and Brands" survey -- which DDB shared first with Adweek -- polled more than 1,600 Facebook users in the U.S., U.K., Italy, France, Australia and Chile that were already connected to brand pages. The polling took place online between Aug. 27 and Sept. 27.

Through its research, the Omnicom Group shop hopes to better understand the relationship between brands and Facebook, which with 500 million users and an array of advertising tools represents fertile ground for marketers and agencies.




Questions:

1. Do you, personally, feel more inclined to buy a product from a brand you "like" on Facebook?
2. If a friend suggests a product to you via Facebook or in general are you more likely to purchase or tell others about the brand/product?
3. Do you think companies should continue utlize Facebook as a direct sales tool or more of a way to generate interactions and personal relationships?

Sources:

http://www.adweek.com/aw/content_display/news/agency/e3id9de17c1ffdb955108c224dd62ac558e

http://www.brandweek.com/bw/content_display/esearch/e3id9de17c1ffdb955170f03572451cd511