Yahoo and ABC News Get a Little Cozier With Digital News Alliance
AdAge Article
Yahoo is teaming up with ABC News on the Internet. ABC will have access to Yahoo's 686 million users. (New York Times Article)
ABCNews.com gets the Yahoo audience. Yahoo gets to be associated with a broadcasting legend.
ABCNews.com is doing this to increase its online presence.
"Under the new agreement, ABC will become the premier news provider to Yahoo and produce original content, including an online version of "Good Morning America" specifically for the venture." (Los Angeles Times Article)
"The deal increases the reach of Yahoo! News, which already reaches more unique users than any other news site. The organizations' combined traffic will give them 25 million more uniques than their closest rival, CNN.com. (Reuters Article)
Questions
1. How do you get your news?
2. What are some ways advertising works along news?
3. What are the pros/cons of this merger?
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