What Would a Consumer Think of the Netflix Announcement?
Co-Founder and CEO Emails Customers to Apologize, Announce New Company
http://adage.com/article/adages/dear-netflix-consumers-news/229872/
This article showcases the apology email from the co-founder and C
EO of Netflix, Reed Hastings. The email was sent out to all subscribers as an apology and clarification of the price changes that consumers recently found out about through a previous email. People didn't seem to be too happy with the price changes, service changes, or reasoning behind them, plus a new company name? Basically, Netflix made a decision with consulting their consumers and anger and confusion were the result. I chose this
article along with the following because this one included comments (above). There were both positive and negative responses that show how this message may have saved face for the company to some consumers, but is literally a 'slap in the face' to others.
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