Tuesday, September 4, 2012

Good Ad, Bad Ad

Bad Ad: Walmart commercial. This commercial took the prime target of the mom and tried to mix it in with generation Y dubstep. Interesting combination and it does get the point across "of celebrate great prices", however I am unsure if it really appeals to the target mom. To a Generation Y like myself, it seems like a very "lame" commercial.

http://www.youtube.com/watch?v=ePi1Mqgx6PQ

Good Ad: Walmart commercial. While this commercial may lack a bit of creativity that we as advertisers like to see in Ad campaigns, it does target the mom very well. It seems a lot of research and thought went into what a target mom actually "wants" which is low prices. I think this advertisement more effectively targets the mom consumer and doesn't put her on a peda-stool like the last commercial does as it displays a raging dubstep mom.

http://youtu.be/Ey46MTI0F7s

No comments:

Post a Comment